Every year Movember tells people to shave down on November 1st – it’s the number one rule of Movember. But not this year. In this concept, we flipped the idea of abiding by the rules, and we broke them in a foamy blaze of glory instead. As the original ‘bad boys of the charity world’, this was a great opportunity to revive Movember’s rebellious streak and dial up the rule-breaker elements of the brand and character.