In 2023, Movember is celebrated 20 years of changing the face of men’s health and marked the occasion by launching a bold, new creative direction calling on everyone to raise funds and save lives. Co-created by myself and the Movember Creative Studio, DDB Group Melbourne and Revolver. This campaign ran across the UK, Canada, Ireland, NZ and Australia across TV, OOH, PR, social, online and experiential.

The film tells the story of radical inclusivity and belonging to something greater than oneself—a force for good known as The Order of Mo. The brief was straightforward: 'bring back Movember's edge and put a smile on people's faces.' By establishing The Order of Mo, we flipped the typical image of a cult on its head, transforming it into the most universally welcoming community imaginable.