When customers said they wanted their supermarket experience to be more like a ‘real’ market, Coles listened carefully. Together with my design team, I helped to develop this fresh look and feel all the way down to the graphics and communications in the store.  

Completed while at Whippet Creative Agency

  • Visual identity development
  • Design asset creation
  • Brand guidelines
  • Point of sale design
  • Local area marketing
  • Press design
  • Integrated campaigns
  • Store development