Client: Coles Express
Role: Concept, branding, creative direction, design, layout and production
Credits: Completed while at Whippet Creative Agency

Applied across the entire ‘Big Yum’ convenience food range for Coles Express, my tasty design brought the food-to-go offering to life with a bold personality and friendly tone. I created a character led approach to delivering the Big Yum message across sandwiches, snacks and much more.