When Target introduced GOK into the Australian market, I was part of the team to bring the idea to life. From outdoor, in-store point of sale and press, the campaign was seen by millions. Gok’s cheeky persona led the way for this campaign. Under tight deadlines, I worked on every part of this fully integrated campaign across multiple channels.

Completed while at Whippet Creative Agency.

  • POS design & communication
  • Tone of voice
  • Integrated campaign
  • Brand extension
  • Brand guidelines