Applied across the entire ‘Big Yum’ convenience food range for Coles Express, my tasty design brought the food-to-go offering to life with a bold personality and friendly tone. I created a character led approach to delivering the Big Yum message across sandwiches, snacks and much more.

Completed while at Whippet Creative Agency.

  • Visual identity development
  • Design asset creation
  • Packaging
  • Brand guidelines
  • Point of sale design
  • Press design
  • Integrated campaigns
  • Store development