Client: Target
Role: Concept, design and illustration
Credits: Completed while at Whippet Creative Agency

When Target introduced GOK into the Australian market, I was part of the team to bring the idea to life. From outdoor, in-store point of sale and press, the campaign was seen by millions. Gok’s cheeky persona led the way for this campaign. Under tight deadlines, I worked on every part of this fully integrated campaign across multiple channels.