I’ve got more than 15 years of advertising and brand experience under my belt. From pitching condoms to women to working for the “bad boy” of the charity world, I’ve taken on a broad spectrum of target audiences.

But don’t think I’ve only played in the ‘sexy and fun’ brand space. I’ve also done my time with more retail brands like Coles and Target. Those experiences taught me a crucial lesson: the real job of branding is to sneak into your brain and make you remember some company or product you’d otherwise completely forget about.

My career has given me the full picture of how all the moving parts come together to make a real impact on consumers. If something's missing, I can dive in and fix it myself, lead a team to get the concept right, or team up with designers and copywriters to boost the impact of our communication.

Let’s get together and chat about how we can create brands that people genuinely care about.